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A Legacy of Passion, Precision, and Progress

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E-Bike Sales
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Total CO2 Emission Reduced
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Riding Experiences
Since 2010

A story that began by the sea

Fifield started in 2010 with founder Ed Martin and an adventurous spirit shaped by the ocean and the open road — a place where passion and tenacity meet. That spirit became a simple idea: design e-bikes that make every ride better. From our first models to our latest, every Fifield is crafted with care and a relentless pursuit of excellence.

Then 2010
The original Fifield Seaside e-bike

The original Seaside

Fifield's pioneering urban e-bike — known from the start for timeless retro styling, a refined color palette, and the calm, comfortable ride that became our signature.

  • Timeless styling
  • Steel-era craft
  • Built to last
Now Today
The current Fifield Seaside 4.0 e-bike

The Seaside 4.0

Generations of refinement later: an integrated battery, a precision-tuned mid-drive motor, and a thoughtfully evolved frame — the same soul, engineered for how we ride today.

  • Integrated battery
  • Mid-drive power
  • Hydraulic discs
The journey

Heritage, always evolving

  1. 2010 The beginning Ed Martin founds Fifield, inspired by the sea and the open road.
  2. Gen 1-3 The lineup refined Battery relocation, tuned motors, and evolved frames across generations.
  3. The classics A growing family Bonfire, Seaside, Jetty, and Rogue Wave — elevated year after year.
  4. Today New horizons The Swell and Vortex series broaden what a Fifield ride can be.
The family today

One heritage, many rides

The Seaside was only the beginning. Today that same craft carries across folding, mountain, and everyday e-bikes — a ride for wherever you're headed.

Craft in our DNA

From the beginning we've built alongside true craftspeople — including legendary framebuilder Ted Wojcik — because a bike should ride as beautifully as it looks.

The Fifield story

In the founder's words

It's going to have my name on it. I don't want a bike that's going to fall apart when you walk away from the store. I wanted to put the best parts on it we can.

Ed Martin, Founder — Hingham, Massachusetts

Built to last No bikes coming back for problems that should've been solved at the factory.
The best parts Quality components chosen for the long haul, not the lowest cost.
Serviced in Hingham A real phone call away — and a bike shop near you if you've ridden far.
Rider reviews

Don't take our word for it

Real riders. Verified purchases. Straight from the saddle.

★★★★★
Verified

Everyone wants to know where I got it

Great bike. I commute about 14 miles from Brooklyn to East Harlem. Everyone wants to know where I got this bike.

Carl P.
Verified buyer · Jetty 4.0
★★★★★
Verified

100 miles in two weeks

I put 100 miles on this thing within 2 weeks — in the neighborhood and on the state park trails. So addicting!

Sophia J.
Verified buyer · Jetty 4.0
★★★★★
Verified

Chose it over a golf cart

I recently retired and moved to Florida. I was considering buying a golf cart, but the Jetty lets me get around town while getting exercise. I love it!

Sarah J.
Verified buyer · Jetty 4.0
★★★★★
Verified

Even for this grandma

My first ebike and I couldn't be happier. Easily assembled, built with substantial materials, and the transition from pedal bike to ebike was a breeze — even for this grandma. You won't be disappointed!

Matthew A.
Verified buyer · Jetty 4.0
★★★★★
Verified

Bought three of them

I love this bike so much I bought 3 in total. Two were gifts for my husband and father, and one for myself. I'd recommend it to anyone looking to buy.

David L.
Verified buyer · Jetty 4.0
★★★★★
Verified

Back on a bike after 20 years

I love this bike! I hadn't ridden a bike in about 20 years and buying this has been great. Looking forward to warmer weather so we can take off and get going.

Chloe W.
Verified buyer · Jetty 4.0

"Fifield has put this one together and shine it does."

— Turbo Bob's Bicycle Blog

"Fifield is one of the trusted brands in the market."

— eBike Generation

"Fifield makes some classy electric bikes for the rider that has an eye for style and quality."

— Electric Bike Report
Real riders

See Fifield in action

Wicked Wheels YouTube

Jetty 4.0 review — an honest look from a real rider.

Joey's E-Bikes & Adventures YouTube

Full ride and review.

Joey's E-Bikes & Adventures YouTube

Riding with Fifield.