The original Seaside
Fifield's pioneering urban e-bike — known from the start for timeless retro styling, a refined color palette, and the calm, comfortable ride that became our signature.
- Timeless styling
- Steel-era craft
- Built to last
Fifield started in 2010 with founder Ed Martin and an adventurous spirit shaped by the ocean and the open road — a place where passion and tenacity meet. That spirit became a simple idea: design e-bikes that make every ride better. From our first models to our latest, every Fifield is crafted with care and a relentless pursuit of excellence.
Fifield's pioneering urban e-bike — known from the start for timeless retro styling, a refined color palette, and the calm, comfortable ride that became our signature.
Generations of refinement later: an integrated battery, a precision-tuned mid-drive motor, and a thoughtfully evolved frame — the same soul, engineered for how we ride today.
The Seaside was only the beginning. Today that same craft carries across folding, mountain, and everyday e-bikes — a ride for wherever you're headed.
Craft in our DNA
From the beginning we've built alongside true craftspeople — including legendary framebuilder Ted Wojcik — because a bike should ride as beautifully as it looks.
The Fifield story
In the founder's words
It's going to have my name on it. I don't want a bike that's going to fall apart when you walk away from the store. I wanted to put the best parts on it we can.
Ed Martin, Founder — Hingham, Massachusetts
Real riders. Verified purchases. Straight from the saddle.
Great bike. I commute about 14 miles from Brooklyn to East Harlem. Everyone wants to know where I got this bike.
I put 100 miles on this thing within 2 weeks — in the neighborhood and on the state park trails. So addicting!
I recently retired and moved to Florida. I was considering buying a golf cart, but the Jetty lets me get around town while getting exercise. I love it!
My first ebike and I couldn't be happier. Easily assembled, built with substantial materials, and the transition from pedal bike to ebike was a breeze — even for this grandma. You won't be disappointed!
I love this bike so much I bought 3 in total. Two were gifts for my husband and father, and one for myself. I'd recommend it to anyone looking to buy.
I love this bike! I hadn't ridden a bike in about 20 years and buying this has been great. Looking forward to warmer weather so we can take off and get going.
"Fifield has put this one together and shine it does."
— Turbo Bob's Bicycle Blog
"Fifield is one of the trusted brands in the market."
— eBike Generation
"Fifield makes some classy electric bikes for the rider that has an eye for style and quality."
— Electric Bike Report
Wicked Wheels YouTube
Jetty 4.0 review — an honest look from a real rider.
Joey's E-Bikes & Adventures YouTube
Full ride and review.
Joey's E-Bikes & Adventures YouTube
Riding with Fifield.